A market analysis evaluates what land uses are commercially feasible given the existing market conditions. The market analysis will examine many factors, including existing land use; recent or planned development; economic growth sectors in St. Louis County and the St. Louis region; demographic and housing data, trends, and projections; and market area supply and demand. The planning team will develop four to six land use scenarios for initial analysis. Based on the initial analysis and input from the community, two to three land use scenarios will be chosen for final analysis. The end result may be one preferred land use scenario, but more likely two to three land use scenarios that reflect community feedback, are commercially viable, and provide an acceptable return on public investment.

This Market Analysis and Feasibility Study will combine market analysis with robust community engagement to determine a commercially viable land use that reflects community feedback. In addition, the study will reflect current market conditions.

The Port Authority has retained a planning team to perform the Market Analysis and Feasibility Study. The planning team is led by the i5Group, along with the Community Planning Lab of St. Louis University, Added Dimension, Stock & Associates, and &Access. Four out of the five organizations of the planning team are St. Louis based.

The i5Group is a community planning firm that has worked throughout the St. Louis region, recently leading a feasibility study and land use master plan for Spanish Lake.

Robert Lewis, who brings over four decades of experience in economic development, will lead the market analysis. Bob, who teaches at St. Louis University, will perform the market analysis through the Community Planning Lab of St. Louis University.

&Access will assist with strategies to grow local business and entrepreneurship.

Added Dimension will lead the community engagement. Added Dimension is skilled in grassroots community engagement.

Finally, Stock & Associates, a St. Louis based civil engineering firm, will assist with the analysis of existing utilities and potential infrastructure modifications.

The planning process started in early 2022 and will be complete by the Fall of 2022.

Yes. Community involvement will be an important part of the process. An advisory committee that includes community members will work with the planning team to dive deep into the market analysis and develop principles of preferred development. A series of focused neighborhood conversations in small groups will allow residents in-depth conversations with the planning team. Two open house style community forums will allow residents to review materials and provide input during the process. This process will also incorporate what has been heard from the community in the past, including the community forum that was held in the Fall of 2017.

Visit the plan website at www.ImagineJamestownMall. com to stay up to date on the plan. The website will include updates about the process and materials to download as they become available.